For businesses already running

Second Wind

We find what's costing you money, put a dollar figure on every leak, and hand you the 90-day plan to fix it.

For businesses already running. Built on your real numbers, one step at a time.

How much does Second Wind cost?

The Profit Leak Scorecard is $297, Recharge Essentials $1,500, the Recharge $5,000, the Install $7,500 and Install Plus $12,500.

Profit Leak Scorecard

$297

Do it yourself: the checklist to find your own money leaks, plus where to learn each fix.

Recharge Essentials

$1,500

One sitting with us on your top 3 money areas: pricing, cash flow, and tools and vendors. You leave with the leak list, a dollar figure on each leak, and the 3 fastest fixes.

The Recharge

$5,000

The full diagnostic: every leak, the cash-flow map, the pricing review, the vendor and tool cut list, and the 90-day plan. One fixed fee, paid at the start.

Install

$7,500

We put the fixes in for you: Spes Voice answering your line, your CRM set up with one pipeline, and up to 5 automations running. Setup is included; Spes Voice then bills monthly at list, less the bundle saving.

Install Plus

$12,500

The Install for a bigger build: your records moved over from your old system, 2 or more pipelines or locations, and up to 12 automations running. Setup and Spes Voice billing work as in the Install.

One fixed fee, paid at the start. No surprise add-ons.

Each step counts toward the next. Move up within 30 days and what you paid is credited: the Scorecard toward Recharge Essentials (you pay $1,203), Recharge Essentials toward the Recharge (you pay $3,500), and the Recharge toward the Install (you pay $2,500) or Install Plus (you pay $7,500). After 30 days, or for anything bought on its own, it is list price.

Who is Second Wind for?

It is for businesses already running: in business 2 years or more, with $150k or more a year in revenue, where you make the decisions and can share your real numbers.

For you if

  • In business 2 years or more.
  • $150k or more a year in revenue.
  • You make the decisions and can share your real numbers: bank statements or your books.

Not for you if

  • Your business has not started yet. Begin with the Founder's Path.
  • You want someone to run the business for you.
  • You won't share your numbers.

Business not started yet? See the Founder's Path

What is included in Second Wind?

The Recharge, the full diagnostic, hands you every money leak with a dollar figure on it, a cash-flow map, a pricing review, a vendor and tool cut list, the 90-day plan and a handover session.

What you leave with

  • Every money leak, with a dollar figure on what each one costs you a year.
  • A cash-flow map: where the money comes in, where it goes, and when.
  • A pricing review: what you charge against what it costs to deliver.
  • A vendor and tool cut list.
  • The 90-day plan, with weekly actions: who owns each one, and what each one costs.
  • A handover session where we walk through all of it together.

Real numbers means 12 months of bank statements or books, as they are, not tidied up. A bank statement counts. The plan is only as true as the numbers.

How long does it take?

The Recharge hands you a written 90-day plan within 14 days of starting, or we return every dollar.

You pay for a result: within 14 days of starting the Recharge, a written 90-day plan that names every money leak and what each one costs you in dollars, in your own numbers. If we don't deliver it, we return every dollar.

Delivered means the written plan is in your hands within 14 days of starting, built on the numbers you gave us.

What happens first?

Goals first. What you want from the business, and from your life.

What happens in the Recharge

  1. 1Goals first. What you want from the business, and from your life.
  2. 2The numbers. 12 months of bank statements or books: the margin on each service, where cash leaks, what you charge against what it costs to deliver, and every tool and vendor you pay for.
  3. 3The walk-through. How a customer is found, sold, served and paid, and where your own time goes. We find the broken step.
  4. 4Conversations. You, plus up to three of your staff or customers.

How do I start?

Tell us your dream, or call (978) 403-9422.

Questions and answers

Is there a guarantee?

Yes. You pay for a result: within 14 days of starting the Recharge, a written 90-day plan that names every money leak and what each one costs you in dollars, in your own numbers. If we don't deliver it, we return every dollar.

What are real numbers?

Real numbers means 12 months of bank statements or books, as they are, not tidied up. A bank statement counts. The plan is only as true as the numbers.

Is the Recharge price fixed?

Yes. One fixed fee, paid at the start. No surprise add-ons.

Does what I paid count toward the next step?

Yes. Each step counts toward the next. Move up within 30 days and what you paid is credited: the Scorecard toward Recharge Essentials (you pay $1,203), Recharge Essentials toward the Recharge (you pay $3,500), and the Recharge toward the Install (you pay $2,500) or Install Plus (you pay $7,500). After 30 days, or for anything bought on its own, it is list price.

Will you run the business for me?

No. Second Wind is not for you if you want someone to run the business for you.

Can we meet in person?

We work remotely by default, by video call, phone and email, with every deliverable in writing. In-person meetings are available on select engagements.

See both paths and every price

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