For new founders

The Founder's Path

Before you chase the money, find out what it's for.

For new founders who never had anyone stop to help them. It starts with a free consultation: you leave with the first step in writing. Then do it yourself with the Playbook, or build the whole business with us.

How much does the Founder's Path cost?

The consultation is free; the Playbook is $297, Essentials $1,500, Full business $2,247 and Premium $2,997.

The consultation

Free

One conversation about your dream and where you are now. You leave with the first step in writing.

The Playbook

$297

Do it yourself. Every step in order, from the name check, logo, state registration, EIN and bank account to the website, and where to learn each one. One time.

Essentials

$1,500

Done with you: the name check, your logo, the state registration, your EIN and your business bank account. No website, domain or email.

Full business

$2,247

Essentials, plus your website, a domain registered in your name and your own account, and business email. All set up with you in one sitting.

Premium

$2,997

Full business, plus four premium add-ons: a brand kit, your Google Business Profile, your Facebook, Instagram and LinkedIn profiles, and bookkeeping set up in your own account (its fees at cost).

Each step counts toward the next. Move up within 30 days and what you paid is credited: the Playbook toward Essentials (you pay $1,203), Essentials toward Full business (you pay $747), and Full business toward Premium (you pay $750). After 30 days, or for any single service bought on its own, it is list price.

State filing, domain, mailbox and bank fees are paid at cost, on top of our price.

Who is the Founder's Path for?

It is for new founders who never had anyone stop to help them.

For you if

  • This is your first business, or your first real try at one.
  • You have got this far on your own, with nobody who stopped to help you think it through.
  • You keep telling yourself "I just need the money first".
  • You will say what is true, even when it is uncomfortable.

Not for you if

  • Your business is already established. Look at Second Wind.
  • You need the state or the bank to say yes by a set date. They approve on their own timelines.
  • You are looking for an investor or a loan. We are neither.

Business already running? See Second Wind

What is included in the Founder's Path?

The Playbook is the steps to do it yourself; Essentials is the name check, your logo, the state registration, your EIN and your business bank account, done with you; Full business adds your website, a domain in your name and business email; Premium adds four premium add-ons.

  • The consultation: One conversation about your dream and where you are now. You leave with the first step in writing.
  • The Playbook: Do it yourself. Every step in order, from the name check, logo, state registration, EIN and bank account to the website, and where to learn each one. One time.
  • Essentials: Done with you: the name check, your logo, the state registration, your EIN and your business bank account. No website, domain or email.
  • Full business: Essentials, plus your website, a domain registered in your name and your own account, and business email. All set up with you in one sitting.
  • Premium: Full business, plus four premium add-ons: a brand kit, your Google Business Profile, your Facebook, Instagram and LinkedIn profiles, and bookkeeping set up in your own account (its fees at cost).

How long does it take?

Full business is set up with you in one sitting: the sitting is what we promise. The state and the bank then approve on their own timelines, which we do not control.

What happens first?

It starts with a free consultation: you leave with the first step in writing.

How the consultation works

  1. 1Your dream first. We start with what you actually want, for the business and for your life.
  2. 2What a system is. We show you how a system works, with plain examples. Then you find the one in your idea or your business that is broken. You already knew. Now you can see it.
  3. 3Every assumption, questioned. Especially "I need money first". We work backwards from your goal to what absolutely has to be true. Money is a vehicle, and the path often costs less than you think.
  4. 4Straight talk. We tell you plainly where you need to improve, and where we got it wrong ourselves.
  5. 5Your steps, in writing. The steps are yours. We connect them and write them down, starting with the first one.

How do I start?

Tell us your dream, or call (978) 403-9422.

Tell us your dream Or call (978) 403-9422.

Questions and answers

Does what I paid count toward the next step?

Yes. Each step counts toward the next. Move up within 30 days and what you paid is credited: the Playbook toward Essentials (you pay $1,203), Essentials toward Full business (you pay $747), and Full business toward Premium (you pay $750). After 30 days, or for any single service bought on its own, it is list price.

Are state, domain and bank fees included?

No. State filing, domain, mailbox and bank fees are paid at cost, on top of our price.

Do you invest in my business or lend me money?

No. We are neither an investor nor a lender.

Can I do it in Spanish?

Yes. The Founder's Path is in English or Spanish.

Can we meet in person?

We work remotely by default, by video call, phone and email, with every deliverable in writing. In-person meetings are available on select engagements.

See both paths and every price

FAQ
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